About
I specialize in helping companies develop highly effective B2B marketing content across the advanced technology spectrum.
With over 25 years’ experience in marketing and product management for companies like Intel, Cisco, and Proxim, I have deep domain knowledge that enables me to dive into complex topics without hand-holding.
I produce clear, compelling content that resonates with both technical and business decision makers and drives measurable results.
Want to learn how my specialized expertise can strengthen your content marketing initiatives?
Let’s talk!
Services
Content Writing
Writing services that deliver clear and effective B2B communications to your target audience—from engineers to executives. I develop a wide array of content, including product and solution briefs, thought-leadership articles, white papers, data sheets, blogs, website copy, battle cards, sales enablement tools, and social media posts.
Content Editing
Editing services including developmental and full rewrites. From refining messaging to polishing technical articles and overhauling product collateral, I work to ensure your content is accurate, readable, and motivating. I also provide editorial leadership—coaching writers, managing tone and style, and ensuring consistency across content.
Content Strategy
I work with tech marketers to shape and execute content strategies that increase engagement, build brand trust, support sales, generate leads, and achieve measurable results. This includes implementing best practices such as aligning with my client's business goals, developing target customer personas, building content calendars, and more.
AI Policy: I use GenAI for research, ideation, and productivity—making more room for creative thinking. When it comes to writing content, I prioritize authenticity, accuracy, and accessibility. While AI supports my process, it does not play a role in my writing.
Featured Articles
Life Sciences
Dell - Intel Collaboration
Advances Life Science Tech
AI in Life Sciences
Fast-Tracks R&D
Smart Cities
Smart Building Tech Leads
to Efficiency Gains
Telecom Compute at
the Network Edge
Industrial
Edge AI & Visual Inspection
Cut Product Defects
Digital Automation with
Cognitive Services
Retail
Crowd Analytics Enhance
the Guest Experience
Unlock New Revenue with
Personalized Marketing
Editorial Domain Expertise
Alongside my writing, as an editor I bring a history of deep technology and industry knowledge. I support writers along the way as they navigate article development—from SME interviews to final, client-approved copy. These are just a few examples that highlight my editorial skills in telling stories about the benefits technology can bring to a wide range of industries and use cases.
Intel Content
AI PC
AI PCs Put the Power of
Edge AI in Your Hands
Educational Technology Preps
Students for an AI World
Products
Intel Xeon 6 Processors
Power AI Everywhere
White Paper: Supercharge Your Computer Vision Journey with the Intel Geti Platform
Technology & Tools
Tools of the Trade: Empowering AI Developers to Innovate
AI Advances Convergence of
Cyber & Physical Security
Testimonials
"I had the absolute pleasure of working with Georganne for seven years at IMP-SF, where she co-managed all editorial for a large-scale content marketing program the agency ran on behalf of a flagship tech client. When it comes to content marketing and editorial leadership, Georganne is the cream of the crop. She is a bonafide expert in B2B tech—from content strategy and planning, to writing and editing, and everything in between. Georganne’s superpower is creating a compelling story that moves the needle, working independently and often with little input. She gets up to speed on a company and technology in no time at all—sourcing the necessary background and interviewing subject matter experts to draw out the salient data points and “nuggets” she needs. Georganne is also a talented editor, having overseen the work of a team of freelancers on behalf of IMP-SF’s clients. Finally, she’s unflappable with a “can do” approach that makes her a genuine joy to work with. I can’t recommend Georganne highly enough—any agency or company would be lucky to have her on their team." — Linda Lucido, IMP-SF Partner & Board Member
"As a writer and editor, Georganne was a core member of the agency team delivering a content, syndication, and lead generation platform. Georganne worked closely with the team to ensure the content roadmap supported key business objectives and was proactive and flexible in managing the content creation process. She has a deep understanding of technology, content marketing, and partner ecosystems and her technical expertise, content marketing skills were important to our continued success." — Chris Claus, Intel
When I'm away from my desk ...
You'll find me riding my horse, Mochi. I'm a Dressage enthusiast and successful competitor. In 2024 I placed 12th nationwide in my division.
I'm at the potters wheel creating decorative ceramics. I specialize in custom pieces that incorporate strands of horse tail for a unique look.