About
I specialize in B2B articles, blogs, and white papers that highlight the latest technology trends and solutions. Prior to freelancing I was an agency editorial director, writing and editing thought leadership content that delivered measurable results.
My work speaks to both business and technical audiences, from C-Suite decision makers to hands-on developers, across a range of markets.
With over 25 years of product marketing experience—at companies like Cisco, Proxim, and Netopia—I have deep domain knowledge in AI, IoT, embedded, computer vision, and related technologies.
Discover how my specialized expertise can strengthen your content marketing initiatives.
Testimonials
"As a writer and editor, Georganne was a core member of the agency team delivering a content, syndication, and lead generation platform. Georganne worked closely with the team to ensure the content roadmap supported key business objectives and was proactive and flexible in managing the content creation process. She has a deep understanding of technology, content marketing, and partner ecosystems and her technical expertise, content marketing skills were important to our continued success." — Chris Claus, Intel
"I had the absolute pleasure of working with Georganne for seven years at IMP-SF, where she co-managed all editorial for a large-scale content marketing program the agency ran on behalf of a flagship tech client. When it comes to content marketing and editorial leadership, Georganne is the cream of the crop. She is a bonafide expert in B2B tech—from content strategy and planning, to writing and editing, and everything in between. Georganne’s superpower is creating a compelling story that moves the needle, working independently and often with little input. She gets up to speed on a company and technology in no time at all—sourcing the necessary background and interviewing subject matter experts to draw out the salient data points and “nuggets” she needs. Georganne is also a talented editor, having overseen the work of a team of freelancers on behalf of IMP-SF’s clients. Finally, she’s unflappable with a “can do” approach that makes her a genuine joy to work with. I can’t recommend Georganne highly enough—any agency or company would be lucky to have her on their team." — Linda Lucido, IMP-SF Partner & Board Member
"A professional marketeer that also has a deep understanding of the enterprise wireless networking market. I've work with Georganne now for close to a year and she is diligent, detailed and we have fun strategizing on campaigns, messaging and marketing collateral. Our work together span from high level product launches, and corporate messaging, down to details such as emailers and web copy. Highly recommended." — Dennis Huang, Product Marketing & Management Director
Featured Articles
Representative examples of articles written for the insight.tech digital content marketing lead generation platform targeted towards both business and technical audiences.
Services
Content Writing
Clear and concise writing for business and technical audiences—from execs to engineers:
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Thought leadership that reflects your voice, style, and messaging
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Short and long-form articles, whitepapers, blogs, and more
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Authentic storytelling that leads to reader engagement and action
Content Editing
Detail oriented editing that ensures clarity, readability, accuracy, and consistency across assets:
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Simple clean-up and refinement to full rewrites
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Assure copy engages target business and technical audiences
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Editorial guidance and leadership for internal teams and contributors
Content Strategy
Collaboration with marketing teams shape and execute content strategies that increase engagement, build brand trust, generate leads:
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Develop target personas
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Establish content type, formats, and media channels
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Define measurable goals that align with campaign and business priorities
When I'm away from my desk ...
You'll find me riding my horse, Mochi. I'm a Dressage enthusiast and successful competitor. In 2024 I placed 12th nationwide in my division.
I'm at the potters wheel creating decorative ceramics. I specialize in custom pieces that incorporate strands of horse tail for a unique look.